FEATURED: Virunga beer powers Toxic Xperience in Rubavu, Rwanda’s premier music festival

The countdown is on for the return of Toxic Xperience, the country’s most anticipated summer music festival, set to take over Heza Beach Resort in Rubavu during the long weekend of July 4. Powered by Virunga Beer and curated by acclaimed Rwandan DJ Toxxyk, the third edition promises a high-energy blend of music, beachside vibes, and nightlife culture on Rwanda’s scenic western shores. ALSO READ: SKOL’s ‘Virunga Silver’ steals spotlight as new hangout spot opens in Kigali Thousands of fans are expected to make the trip to Lake Kivu for a weekend filled with top DJs, live performances, and immersive entertainment. What began as a beachside party has evolved into a regional celebration of sound, style, and youth culture — often dubbed the “Rwandan summer,” despite the country’s lack of a formal summer season. Thanks to its equatorial climate, temperatures remain mild year-round, but the dry, travel-friendly stretch around July has become the unofficial high season for festivals, road trips, and long weekend escapes. ALSO READ: Rubavu to host its first-ever Afro House music event, Ivy Summer Fest In the weeks leading up to the main event, Virunga Beer has launched its Road to Toxic Xperience campaign across bars in Kigali and Rubavu. At participating venues, customers who purchase Virunga Beer buckets receive scratch cards for a chance to win exclusive prizes. These include VIP staycations for two, which cover transport to Rubavu, accommodation, and access to the VIP area at the festival. Other prizes range from general concert tickets to Virunga merchandise and bonus beer buckets. Winners of the VIP experience will travel aboard a fully outfitted party bus, with their journey documented on social media to give followers a glimpse of the full Toxic Xperience atmosphere — from the bar to the beach. Tickets are available now at The Toxic Xperience in Rubavu. Both general admission and VIP options are being offered, and organizers are encouraging early purchases, as the event is expected to sell out ahead of the long holiday weekend. Created by DJ Toxxyk, Toxic Xperience has become one of East Africa’s defining annual music events. It showcases homegrown talent, boosts Rubavu’s growing reputation as a tourism and party destination, and serves as a platform for youth expression through music, fashion, and culture. Festivalgoers can follow updates and behind-the-scenes content via @Virungabeverages on social media and use the hashtags #VirungaBeer and #ToxicXperience to join the conversation.

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