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Prime Video has been steadily expanding its sports portfolio, from Thursday Night Football to exclusive NBA games in international markets. Now, it’s making a significant move into NASCAR, bringing the high-speed action of stock car racing to its streaming platform. With the Coca-Cola 600, Prime Video aired its first-ever NASCAR race, marking a historic shift from traditional cable to streaming. This transition isn’t just about changing channels; it’s about reaching new audiences and adapting to modern viewing habits. As NASCAR embraces this digital evolution, the question arises: How will this partnership reshape the future of motorsports broadcasting? Well, as per data, Prime Video has got a good start! NASCAR’s streaming debut on Prime Video delivers encouraging metrics NASCAR’s inaugural foray into exclusive streaming with Prime Video has yielded promising results, particularly in attracting a younger demographic. The Coca-Cola 600, streamed ...

Prime Video has been steadily expanding its sports portfolio, from Thursday Night Football to exclusive NBA games in international markets. Now, it’s making a significant move into NASCAR, bringing the high-speed action of stock car racing to its streaming platform. With the Coca-Cola 600, Prime Video aired its first-ever NASCAR race, marking a historic shift from traditional cable to streaming. This transition isn’t just about changing channels; it’s about reaching new audiences and adapting to modern viewing habits. As NASCAR embraces this digital evolution, the question arises: How will this partnership reshape the future of motorsports broadcasting? Well, as per data, Prime Video has got a good start! NASCAR’s streaming debut on Prime Video delivers encouraging metrics NASCAR’s inaugural foray into exclusive streaming with Prime Video has yielded promising results, particularly in attracting a younger demographic. The Coca-Cola 600, streamed ...

The NASCAR Cup Series will race in Mexico City next weekend, the first points paying race on international soil, which requires an intense logistical process considering they're practically racing just south of Canada this weekend. Michigan International Speedway. That race should end somewhere around 5 p.m. but the Mexico race cars will already be en route to the southern border according to NASCAR's vice president of racing operations Tom Bryant, a former Army Ranger who specializes in logistics. "Sunday night in Michigan, the Cup Series teams will swap out their race cars that morning before the garage opens," said Bryant on NASCAR's Hauler Talk podcast this week. "They'll go ahead and get their Mexico cars in, take them off the secondary hauler and load them into the main hauler that is going to Mexico… But then, after the green flag, those drivers will immediately begin getting that hauler ready to pull out, as soon as the race is over ....